Introduction

Digital advertising has stopped being an option and has become a necessity. If you are looking for a direct, measurable, and effective way to attract more customers, Google Ads is one of the most powerful tools at your disposal.

In this article, we explain how Google Ads works, why it is key to increasing your sales, and how you can strategically implement it in your business without wasting your budget.

What is Google Ads and why is it so effective?

Google Ads is Google's advertising platform that allows you to display your brand or products in search results and on millions of associated websites.

Key advantages

• You appear right when your potential customer is searching for what you offer.

• You only pay when someone clicks (PPC model: Pay Per Click).

• You can measure everything: visits, leads, purchases, and return on investment (ROI).

Where do your ads appear?

With Google Ads you can appear on:

• Google Search: search engine results

• Google Display: banners on relevant websites

• YouTube Ads: video ads

• Google Shopping: ideal for e-commerce

How to use Google Ads to sell more

Step 1: Define your goal

Do you want traffic, leads, or sales? Choose a campaign based on your goal.

Step 2: Research your keywords

Use terms that your potential customers are searching for, such as “sports shoes in Santiago” or “accounting advice for SMEs.”

Step 3: Segment your audience well

Filter by location, age, interests, and more. Don’t waste on useless clicks.

Step 4: Create irresistible ads

Clear text, concrete benefits, strong call to action: “Buy today with 30% OFF.”

Step 5: Measure and optimize

Analyze which ads generate the most sales and adjust constantly.

How much to invest and how to calculate ROI?

You don't need a large budget to start. The key is to invest intelligently.

Practical example

You invest $200,000 CLP → you get 15 sales → each sale leaves you $30,000 in profit
ROI = ((total profit – investment) / investment) x 100 = 125% return

Is it worth hiring an agency?

Google Ads may seem simple, but poor setup can burn your budget in days.

Working with a specialized agency allows you to:

• Create strategic campaigns from the start

• Optimize results week by week

• Scale your campaigns when they are already working well

Conclusion

Google Ads is an incredible tool for attracting customers and increasing your sales, but only if you know how to use it.

If you don’t want to waste time or money, at Agencia Chicle we help you create campaigns focused on real results

Ready to generate more business with Google Ads? Contact us and we will advise you without commitment.

Learn more about our services by clicking here >>> See more information about Google Ads